Privacy Policy
In Simple Terms
We collect only what’s necessary, use data responsibly, protect it seriously, and never misuse or sell your information.
Arithra ("we", "our", "us") respects your privacy and is committed to protecting the personal and business information shared with us. This Privacy Policy explains how we collect, use, store, and protect information when you use our website, services, solutions, products, or APIs.
1. Information We Collect
We may collect the following types of information when you interact with our platform or use our services:
a. Information You Provide Directly
- Full name, professional email address, and phone number
- Company name, industry, and organizational role
- Enquiry details and custom messages sent through our contact forms
- Account or login credentials (for cloud products or dashboard platforms)
- Business and project-related documentation shared for consultancy
b. Automatically Collected Information
- IP address and approximate geographic location
- Browser type, version, and device hardware information
- Pages visited, time spent per page, and navigation paths
2. How We Use Your Information
We use collected information to:
- Respond to enquiries and requests
- Deliver services, solutions, and products
- Improve website, platform, and user experience
- Provide analytics, reporting, and insights
- Manage accounts and access
- Communicate updates and relevant information
- Ensure security, compliance, and fraud prevention
We do not sell or rent personal data to third parties.
4. Data Sharing & Disclosure
We may share data only when necessary:
- With trusted service providers supporting our operations
- For legal, regulatory, or compliance requirements
- To protect rights, security, and safety
- During business restructuring or transfer (if applicable)
All partners are required to follow strict data protection standards.
5. Data Security
We implement reasonable technical and organisational safeguards to protect your data, including:
- Access controls
- Secure servers and systems
- Monitoring and logging
- Restricted internal access
While we take strong precautions, no system is completely secure. Users acknowledge inherent risks associated with digital data transmission.
6. Data Retention
We retain personal and business data only as long as necessary to:
- Fulfil the purposes outlined in this policy
- Meet legal, regulatory, or contractual obligations
- Resolve disputes and enforce agreements
Data is securely deleted or anonymised when no longer required.
7. API & Platform Data Usage
For products and APIs:
- Data access is limited to approved scopes
- Usage is monitored for security and performance
- API credentials must be kept confidential
- Unauthorised access or misuse may result in suspension
API users are responsible for compliance with applicable data protection laws.
8. User Rights
Depending on applicable laws, you may have the right to:
- Access your data
- Request correction or updates
- Request deletion of personal data
- Withdraw consent (where applicable)
Requests can be sent to the contact details below.
9. Third-Party Links
Our website or platforms may contain links to third-party websites or services. We are not responsible for their privacy practices or content. Users are encouraged to review third-party privacy policies separately.
10. Children’s Privacy
Our services and products are not intended for individuals under the age of 18. We do not knowingly collect data from minors.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of our services constitutes acceptance of the updated policy.
12. Contact Us
For questions, concerns, or data-related requests, contact: