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Cookie Policy

Last updated:January 25, 2026

In Simple Terms

We use cookies to make our website work better, understand how it’s used, and improve your experience. You can control cookies anytime through your browser settings.

This Cookie Policy explains how Arithra (“we”, “our”, “us”) uses cookies and similar technologies when you visit our website, platforms, or use our products and services.

This policy should be read together with our Privacy Policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help websites:

  • Function properly
  • Remember preferences
  • Understand how users interact with pages
  • Improve performance and user experience

Cookies do not typically identify you personally but help recognise your device or browser.

2. Why We Use Cookies

We use cookies to:

  • Ensure the website works correctly
  • Improve site performance and usability
  • Understand visitor behaviour and traffic patterns
  • Support analytics and reporting
  • Enable marketing and remarketing activities
  • Secure login and platform access (for products and dashboards)

3. Types of Cookies We Use

a. Essential Cookies

These cookies are necessary for the website to function.

They help with:

  • Page navigation
  • Security
  • Form submissions
  • Platform access and session management

Without these cookies, parts of the website may not work properly.

b. Performance & Analytics Cookies

These cookies help us understand how visitors use our website.

They collect information such as:

  • Pages visited
  • Time spent on pages
  • Traffic sources
  • Errors or performance issues

We use this data to improve content, structure, and overall experience.

c. Functional Cookies

These cookies remember your preferences to improve usability, such as:

  • Language or region settings
  • Previously submitted forms
  • User preferences on platforms or dashboards

d. Marketing & Advertising Cookies

These cookies may be used to:

  • Deliver relevant advertisements
  • Measure campaign effectiveness
  • Enable remarketing across platforms

They help ensure marketing efforts are relevant and meaningful.

4. Third-Party Cookies

We may allow trusted third-party tools and platforms to place cookies, such as:

  • Analytics providers
  • Advertising and social media platforms
  • Embedded content or integrations

These third parties manage cookies according to their own privacy policies. We do not control third-party cookie behaviour.

5. Cookies in Products & APIs

For our products and platforms:

  • Cookies may be used for authentication and security
  • Session management and user access
  • Performance monitoring and diagnostics

API usage may also generate technical logs and metadata for security and performance purposes.

6. Managing Cookie Preferences

You can control or delete cookies through your browser settings. Most browsers allow you to:

  • View cookies stored on your device
  • Block or delete cookies
  • Set preferences for specific websites

Please note that disabling certain cookies may affect website functionality or user experience.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated effective date. Continued use of the website implies acceptance of the updated policy.

8. Contact Us

If you have questions about our use of cookies, contact us at: